Amobee Media Systems has announced it has successfully delivered a global mobile ad serving and campaign management platform for Telefónica across all of their 18 markets world-wide. The majority of the launches – including Telefonica’s O2 businesses in UK, Ireland, Germany and Czech Republic as well as in Spain, Mexico, Argentina and Chile – are now live and actively serving brand campaigns. The remainder of Telefónica’s Latin American operators will begin accepting campaigns by year-end via the deployed Amobee platform.
Through Amobee, Telefónica is now capable of dynamically ad-serving all mobile communication channels including mobile internet, applications, games, video, and messaging via one uniform advertising solution – quite an impressive list! It should mean that Telefónica is well-positioned to offer a portfolio of advertising channels to agencies, for what we are often told is the growing sphere of Mobile Advertising.