Verizon is launching a new V CAST Mobile TV channel dedicated to Big Brother 8 in partnership with CBS Mobile and MediaFLO USA. Mobile broadcasting have started yesterday and will not stop till season finale on September 18. Existing V CAST Mobile TV will get their Big Brother dose for free — there is no additional charge to them.
This translates into even-more-time spent watching the popular reality show for the hard core fans. Furthermore, Big Brother addicts will be even more informed than ever, as well as more annoying than ever. Not a good news, in my book. 🙂