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Google gets a half of worldwide mobile Internet ad revenues
Last year, companies spent a total of $8.8 billion on mobile ads, half of which went to Google. In fact, the search giant took a third of all digital ad dollars spent globally, according to eMarketer. This year, Google will increase revenues faster than the overall market thanks to continued monetization of YouTube and growing adoption of mobile advertising, leading to a gain in share of the total digital advertising market. The research firm is bullish on other players as well. For Facebook, they expect mobile revenues to increase by … Read more
Dusan Belic
Tablet owners have nothing against video ads as long as they appear before content begins
The vast majority of adult tablet owners have nothing against video ads, but they don’t like being interrupted. In fact, 80% would like to keep accessing the content for free and are willing to watch ads in return. However, 82% prefer to see all ads before the content begins, according to the latest data from the GfK MRI iPanel. In addition, 74% of tablet owners would love to be able to pick and choose commercials they are shown. As for generational video viewing habits, Millennials (born 1977-1994) tablet owners spent … Read more
Dusan Belic
Amazon making $500 million per year from mobile ads
Amazon’s nascent mobile ad business is already making $500 million in revenues per year, and is growing rapidly. The online retailer has been pushing ads on its website for quite some time now, but has only recently setup a dedicated unit to tackle the ever-growing mobile market. Amazon’s vast customer base with demographic information gives it an edge over other players while offering a greater targeting options for advertisers. “Amazon spent a lot of time developing algorithms to make recommendations to consumers shopping on Amazon.com,” an executive who oversees an … Read more
Dusan Belic
Tumblr launches mobile ads for iOS, Android apps
Tumblr announced today that the rollout of mobile ads for its iOS and Android apps has commenced. It’s part of the blogging platform’s initiative to generate more revenue in new ways. These new ads are designed to be noticeable, but not entirely obtrusive. They look just like any other post in the Dashboard, but you’ll know when you’re looking at an advertisement because they’re marked by a dollar sign ($) at the top right. The image above is an ad from GE which simply incorporates a few words and an animated … Read more
George Tinari
Mobile ad network Millennial Media launches SDK 5.0 for iOS and Android
Millennial Media is launching version 5.0 of its SDK for iOS and Android, bringing a number of new features and improvements to make it easier for developers to make money through advertising. The first thing developers will notice is a completely updated interface that gives them greater flexibility and control, while reducing the code required for implementation. Moreover, the READ_PHONE_STATE permission for Android is now removed. The suite of Video Advertising Solutions for smartphones and tablets is expanded giving developers access to even more high CPM brand campaigns. Also new … Read more
Dusan Belic
Mobile location-based advertising to be worth 6.5 billion EUR in 2017
It’s a known fact that mobile location-based advertising (LBA) is booming, helping users find nearby businesses while at the same time helping brands reach new customers. According to a new research report from Berg Insight, the total global value of this market will grow from 526 million EUR in 2012 at a compound annual growth rate (CAGR) of 65% to 6.5 billion EUR in 2017. This will then correspond to 32.8% of all mobile advertising and marketing, representing around 5% of digital advertising, or more than 1% of the total … Read more