Mobile Advertising

BlackBerry testing BBM ads as we speak

BlackBerry testing BBM ads as we speak

BlackBerry has started testing ads in BBM, BerryReview is reporting. According to their sources, users have been seeing some ads within certain Beta Zone builds of BBM. There are apparently two different kinds of ads – sponsored invites and sponsored channels. The former will show up in the invites section of BBM, while sponsored channel…

Facebook ads coming to an app near you

Facebook is the latest giant enter the mobile ad space. Sure it was selling ads in its mobile app, but this time round they intend to do so in other apps as well, relying on the big pile of information it has collected in the last few years. This customer data, in return, should be…

Opera Mediaworks releases Q2 State of Mobile Advertising report: iOS keeps bringing more money than Android

Opera Mediaworks releases Q2 State of Mobile Advertising report

Opera Mediaworks released its Q2 State of Mobile Advertising report, briefing the industry on mobile monetization and advertising trends that unfolded during the period. Here are the highlights: iPhone is still a clear revenue winner, generating 36.4% of revenue compared to Android’s 27.8%. Additionally, iOS also accounts for 43.8% of impressions though Samsung’s dominance of…

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