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Mobile advertising startup Drawbridge raises $6.5M in Series A funding from Sequoia Capital and Kleiner Perkins
We don’t usually talk about startup funding, but when someone manages to get Sequoia Capital and Kleiner Perkins on its side, it certainly comes to our radar. The name of the company is Drawbridge and it’s founded by former Google and AdMob scientist Kamakshi Sivaramakrishnan, who is an expert in machine learning. They’ve raised $6.5 million in Series A funding with the idea to solve the two biggest hurdles in mobile advertising today – targeting and tracking. Drawbridge thinks its self-learning cross-device advertising solution that brings desktop-like targeting to mobile … Read more
Dusan Belic
Berg Insight: Location-based ads to account for 28.3% of mobile ad spend in 2016
We all know location-based ads are booming. According to a new report by Berg Insight, the total value of the global real-time mobile location-based advertising and marketing market will grow from 192 million EUR in 2011 at a CAGR of 91% to 4.9 billion EUR in 2016. This will then correspond to 28.3% of all mobile advertising and marketing, 4% of digital advertising, or 1% of the total global ad spend for all media. Mobile advertisers have been experimenting with such ads for several years, and the industry is now … Read more
Dusan Belic
Amobee acquires AdJitsu to add third dimension to mobile ads
Mobile advertising company Amobee is acquiring AdJitsu to accelerate the innovation of interactive 3D mobile ads. AdJitsu is a wholly owned business unit of Cooliris. The rest of the pitch goes like this (from the press release): With AdJitsu’s technology and product suite, Amobee will collaborate with ad networks, premium publishers, brands and agencies to create highly engaging and differentiated 3D mobile ad units. Mobile users can tap on the ad and engage with 3D models of advertisers’ products with unmatched interactivity, speed and animation. Furthermore, AdJitsu’s technology has the … Read more
Dusan Belic
Cox Digital Solutions launches CDS Mobile ad network
CoxReps-owned Cox Digital Solutions launched its first mobile offering, CDS Mobile, which will “connect national brands to local audiences” among quality local media and vertical content sites, in any market nationwide. Right from the bat, the new company has partnered with the nation’s leading newspapers, TV stations, and radio sites, as well as a number of vertical content sites among more than 20 categories that are geo-targeted to match an advertiser’s specific target market. The technology behind CDS Mobile enables advertisers to deliver highly targeted campaigns using geo-fencing, latitude/longitude, radius, … Read more
Dusan Belic
InMobi Ad Tracker is a next-gen UDID-independent conversion tracking platform for advertisers
InMobi launched its new mobile conversion tracking platform that allows advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks and publishers. The InMobi Ad Tracker is separate from the InMobi ad network, not reliant on UDIDs, and is completely free to integrate and use. Among the benefits InMobi Ad Tracker brings, we highlight: Ability to track multiple conversion types across mobile web and app inventory Combines multiple tracking technologies to ensure no dependencies on UDID Single login for accessing conversion data across all … Read more
Dusan Belic
Tapjoy: Consumers dig incentivized ads
According to the 2012 Tapjoy APPitude Report, incentivized ads have become increasingly popular in the mobile marketplace, with consumers embracing this form of advertising, thus providing strategic value to advertisers and developers. Moreover, it has also been revealed that incentivized ads raise brand awareness and help to engage consumers directly with brands. The full report, available from here, provides insights about the value of advertising campaigns in apps, including the attitudes, behaviors, engagement levels, motivations, psychographics and purchase intent of app users and smartphone gamers. The summary is presented in … Read more
Dusan Belic
Opera’s App-Tribute offers a privacy-friendly app-install validation solution for advertisers
Folks all around Interwebs are screaming about privacy issues. Opera Software is listening to plead of the masses and is doing something about. Their new App-Tribute product — offered through Opera’s advertising subsidiaries AdMarvel, Mobile Theory and 4th Screen Advertising — is touted as a privacy-friendly solution that allows mobile publishers and advertisers to receive critical marketing and analytics data without taking sensitive data elements such as unique device identifiers, cookies or MAC addresses. App-Tribute’s kind technology works for app-based advertising campaigns, enabling cost-per-click (CPC), cost-per-download (CPM), cost-per-install (CPI) and … Read more
Dusan Belic
Bad battery with Android? It may be in-app ads
Ever wonder why your Android phone has poor battery life? A new report from Purdue University and Microsoft suggests that this may be due to in-app advertising. The report suggests that in-app ads can be the cause of up to 75 percent of app-related battery drain. This kind of makes sense, as these work by uploading data from your device and downloading new ads while you’re playing. It’s not just in-app advertisement though, as the report also calls out the Facebook Android app which had a flaw which led to … Read more
Marin Perez
Greystripe: You may hate them, but full-screen mobile ads make money for publishers
If there’s something more annoying than banners that would be full-screen ads. However, this type of advertisement apparently works like a charm, according to Greystripe, a division of ValueClick. In fact, the mobile ad network says that their data shows that full-screen mobile ads earn developers and publishers 5 times more than banner ads. Looking through all campaigns running in its network over two months’ time, Greystripe learned that this sort of ads earn some unnamed developers as much as $1,330 in daily revenue and up to $24,811 in monthly … Read more
Dusan Belic
SingTel goes for the mobile advertising market with $321 million acquisition of Amobee
Offering basic mobile service is obviously not enough for SingTel, Southeast Asia’s largest telecom by revenue. The company announced plans to acquire mobile advertising company Amobee (which we covered for few times in the past) for $321 million, with the completion expected by June. Under the deal, Amobee’s management will stay in place, SingTel said in a statement. According to SingTel’s chief executive of Singapore operations Allen Lew, the carrier is very serious about “becoming a major player in this mobile marketing ecosystem.” He added that the acquisition of Amobee … Read more
Dusan Belic
Nielsen: Europeans more responsive to mobile ads than Americans
In its latest Digital Consumer Report, Nielsen talks about users’ responsiveness toward ads. The research has found that tablet and smartphone owners in Germany, Italy and the UK are more likely than Americans to make a purchase online via PC after viewing an ad on their tablet or smartphone. Of all nations surveyed, Italian device owners are the most likely to click on an ad to seek out further information on a product. Americans are on the other side of the spectrum, though there’s a difference between U.S. tablet and … Read more