Breaking news, information, and analysis on the latest mobile phones and mobile technology
The vast majority of adult tablet owners have nothing against video ads, but they don’t like being interrupted. In fact, 80% would like to keep accessing the content for free and are willing to watch ads in return. However, 82% prefer to see all ads before the content begins, according to the latest data from…
Amazon’s nascent mobile ad business is already making $500 million in revenues per year, and is growing rapidly. The online retailer has been pushing ads on its website for quite some time now, but has only recently setup a dedicated unit to tackle the ever-growing mobile market. Amazon’s vast customer base with demographic information gives…
Tumblr announced today that the rollout of mobile ads for its iOS and Android apps has commenced. It’s part of the blogging platform’s initiative to generate more revenue in new ways. These new ads are designed to be noticeable, but not entirely obtrusive. They look just like any other post in the Dashboard, but you’ll…
Millennial Media is launching version 5.0 of its SDK for iOS and Android, bringing a number of new features and improvements to make it easier for developers to make money through advertising. The first thing developers will notice is a completely updated interface that gives them greater flexibility and control, while reducing the code required…
It’s a known fact that mobile location-based advertising (LBA) is booming, helping users find nearby businesses while at the same time helping brands reach new customers. According to a new research report from Berg Insight, the total global value of this market will grow from 526 million EUR in 2012 at a compound annual growth…
InMobi released the findings of its Mobile Media Consumption Report, revealing that mobile is not just a fundamental part of consumers’ communication needs, but increasingly the core platform through which they access the Internet and engage with brands online. Conducted over 15,000 mobile users in 14 markets across all continents, the study shows that 50%…
Opera Software announced the launch of its fully-owned subsidiary Opera Mediaworks, which will provide advertising, content distribution and monetization services to the global mobile marketplace. The new company was launched from Opera Software’s existing businesses and it already services more than 80,000 mobile sites and mobile applications. Put into numbers, that’s over 50 Billion ad…
We know mobile advertising is getting really big, but it’s always nice to have numbers to put behind any claim. Thanks to the infographic prepared by Smart AdServer, we have some cool figures to share with our readers. Here are the key findings: Mobile traffic is expected to exceed desktop traffic as early as this…
Two mobile giants, Telefonica and Sprint, have formed a mobile advertising alliance to provide a platform for brands to target the two operators’ 370 million mobile subscribers around the world. The deal is conducted between Telefonica Digital and Sprint’s Pinsight Media+, the companies’ digital / mobile ad arms. The pair say they will “explore efficient…
This year, the number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion, which is more than 50% increase over last year. According to Juniper Research, innovative retailers are increasingly seeking to offer mobile as a delivery channel, both as a means of driving retail footfall and to enhance…