During the 3GSM, I had a chance to meet with the CMO of Mobispine – Joakim Hilj. The goal of this Swedish based company is to bring the RSS to the mass market mobile audience. By providing users with a very easy to use interface, they may be onto something. Joakim pointed out that what Mobispine’s service tries to do is to be some kind of a mobile Netvibes – to give its users a homepage-like one-click access to their favorite RSS feeds.
To reach their goal Mobispine doesn’t only show you RSS feeds you select, they also aggregate them, assuring the fast access for the end user. Furthermore, users can browse or search their favorite feeds using Mobispine’s easy to use, data-consumption friendly JavaME application. Mobispine has also added the viral component in their app – every user can send Mobispine to a friend or a colleague via SMS, using an option from the menu.
Back to business. Mobispine hopes to monetize its service by showing small ads in the feeds. Something that Feedburner and some other companies already does in the non-mobile world. Mobispine’s advantage is obvious – great, easy to use application which steadily gains traction (especially among the heavy data consumption users), combined with the subtle PR activities to engage bloggers.
Having a coffee with Joakim was a pleasent time. He certainly knew what he was talking about, and all I can do afterwards, is write good things about Mobispine.