In yet another round of “Deal, or No Deal” rumor regarding the UK launch of the Apple iPhone, it seems that O2 has secured the exclusive rights for UK distribution of the iPhone – again. Speculation has already pinned the UK iPhone carrier as O2, so we’re not too surprised by this report.
Nic Fildes at The Independent writes, “O2 expects the launch of broadband and Apple’s iPhone to maintain its momentum during the second half of the year, after it outperformed the market over the past three month,” adding that “Peter Erskine, chief executive of O2, said: ‘We’re excited about this product and we certainly hope to be marketing it later in the year when it launches.'”
When O2’s head honcho alludes to marketing the iPhone, the deal is most likely at least in the works. We’re going to put our money on O2 for now. As long as that wheel keeps spinning, we can still change our bet.