Unlimited data plans, and their carrier-defined usage limits, have been getting a lot of coverage recently. Wireless carriers love to use the term “fair-use” to define their policies regarding these supposed “unlimited data” plans. But, to whom, exactly, are these policies “fair?” Not the consumer, that’s for sure.
O2, Apple’s partner carrier in the UK, took some flak for their “fair use” policy regarding the “unlimited data” plans for future iPhone customers. In this case, the UK carrier was expected to limit their iPhone customers to 200MB of “unlimited” data per month. But, according to the Telegraph, O2 has just rescinded their policy – allowing UK iPhone-hopefuls to surf the web and check email with abandon. Here’s the revised ToS from O2:
“There is no limit on the monthly network usage. However if we feel that your activities are so excessive that other customers are detrimentally affected, we may give you a written warning (by email or otherwise). In extreme circumstances, if the levels of activity do not immediately decrease after the warning, we may terminate or suspend your Services.”
Come this Friday, November 9 at 6:02pm, Brits will be able to enjoy their very own O2 iPhone with “unlimited data” allowances – as long as they cross some invisible line. Wait, what’s with the “6:02” release time? Oh, (insert feigned laughter here), O2 will launch the iPhone at 6:02. Um yea, we get it now.