O2 recently launched their £5m brand refresh with a TV Ad that has an interesting tagline – “We’re better, connected”. This of course replaces the famous “(It’s your) O2. See what you can do”, voiced by Sean Bean. Mr Bean (Sean, not the Rowan Atkinson one) is used to deliver the new tagline also. Brand Republic reports that:
“The new strategy is based around the premise that ‘a more connected world is a better world’, and on the idea that ‘everything starts with a connection’. This stems from O2’s belief that in an increasingly fragmented society the need to feel part of a community is greater than ever.”
If you want to see what £5m buys these days, you can check out the Ad here.
[Via: Brand Republic]