3 is apparently aiming to double it’s customer base to nearly 7m by 2012. Kevin Russell recently spoke to the Financial Times and laid down the gauntlet with this challenging stat.
Russell has apparently spent his first year cutting costs, and it now looking to boost profits – and a good part of that is adding customers. Interestingly, the latest data on 3UK shows 3.4m active customers and £1.6bn of revenue (in 2007).
In the last year Mr Russell signed an agreement with T-Mobile for network sharing, meaning reduced CAPEX and OPEX. Additionally, he also added more high street shops – meaning more direct recruitment of customers, which is cheaper.
Well, I’m all for 3 growing their customer base – but it’s a slight puzzler as to where it’s going to come from – the UK is pretty saturated at the moment, and the likes of Vodafone and O2 have significant chunks of the mobile-wielding population. The next few years will continue to make for interesting times as the Operators come with ever more innovative ways to lure punters to their networks…
[Via: FT.com]