Marketing and hype are keys to getting the consumer excited about the next big handset. Apple, HTC, Samsung, LG, Nokia all know that you have to get the market hyped up about an upcoming product launch if you want to sell boatloads of handsets. And, it seems Sony Ericsson is also getting in on the fun.
The Japanese-Swedish mobile phone manufacturer has launched a new web portal to highlight the past three years of Sony Ericsson Walkman phone history. Sony Ericsson is pushing their Walkman phone lineup’s media-playing prowess ahead of their new Walkman-branded mobile phone launches. The new Sony Ericsson Walkman phone portal urges visitors to return to the website on July 22 at 10am CET in anticipation of a “new chapter” of Walkman phones.
Unfortunately for Sony Ericsson, they’ve got one of the leakiest product pipelines in the industry. We’re looking for Sony Ericsson to launch one of, if not all, of their recently leaked handsets. The 5 megapixel camera-toting Sony Ericsson W902 (Patty), the lower-end Sony Ericsson W595 (linda) with a 3.2 megapixel camera, and entry-level Sony Ericsson W302 are all on our radar as possible candidates to be launched on July 22 – which would make for a nicely rounded product lineup from Sony Ericsson.
Head on over to the new Sony Ericsson Walkman phone website and brush up on previous chapters of SE Walkman handset history. Now we wait for July 22 to roll around.
[Via: ixplora]