Chicago Tribune has recently announced the launch of mobile job classified ad service, hence committing itself to grow in the “multiplatform media world.”
The so called “QuickText” allows job seekers who text a unique WEB ID to a specific number to instantly receive a detailed job listing on their mobile device. The service debuted in conjunction with the printed job listings within the Chicago Tribune’s Tuesday Business section and RedEye, Chicago’s free daily newspaper.
According to Chicago Tribune’s director of recruitment advertising Ellen Glassberg, this program bridges the gap between print and mobile media. “Readers want immediate information but don’t always have immediate access to a computer. QuickText serves job seekers by sending them listings when, where and how they want them, which we find increasingly includes mobile devices,” she added.
Later in the year, Chicago Tribune will launch a similar program for new and used car listings, as well as the one for real estate listings.