It doesn’t come as a surprise to see Google trying to monetize YouTube’s mobile offering. Lately, the search giant has started running a test of display ads on select pages of the YouTube mobile site in the U.S. and Japan.
According to Google, it’s a first step in testing mobile advertising for YouTube, designed to give users a “new way to interact with content on the go,” while allowing them [YouTube] to learn how video viewers engage with mobile ads.
Yeah, I do have problems with the wording, though, but I can understand someone needs to pay for all that bandwidth…
Anyway, lucky test advertisers will be provided with an additional branding tool and the opportunity to reach/annoy the millions of people who visit YouTube every day on their phones.
[Via: Google Mobile Blog]