Apparently, Sony CEO Howard Stringer is disappointed with the performance of the Sony’s Mobile Phone JV with Ericsson. He has hinted that a re-org or break up or the JV was possible if things didn’t improve. This situation arose out of an interview with Die Welt online.
On a more positive note, Stringer talked about the company strategy to network-enable every CE (Consumer Electronics) device that is produced, with a target of 2011 to complete this. He cites standardisation as an issue to be solved, with different industries all having their own initiatives.
Crumbs, that all sounds a bit serious doesn’t it? Sony Ericsson has evolved from the embers of the singular Sony and Ericsson mobile divisons, to become a brand with a really strong identity, and some great handsets – but the financials always tell the real situation, and in this case maybe it isn’t so positive?