According to Informa Telecoms & Media’s new report, “Mobile Broadband Access at Home: The Business Case for Femtocells, UMA and IMS/VCC Dual Mode Solutions,” mobile traffic generated in the home environment was estimated at 40% in 2007. By 2013 it is expected to reach an overwhelming 58%, thanks to the increase in Femtocells deployment, which will at the same time offload up to 8% of total mobile traffic.
The report finds that mobile voice minutes of use (MoU) in the home environment will approach 42% of total mobile voice traffic by the end of 2008. As the price gap between fixed and mobile calls narrows mobile voice usage at home will gradually increase to reach 49% by 2013. The office environment will come in second position with a 30% market share, while only 9% of calls will be initiated on the move – when walking, driving, or on the train or bus – and the remaining 21% of calls will be generated from other public environments.
Mobile data usage is also expected to increase over the coming years, thanks to the aggressive flat-rate data-plans, the rollout of mobile broadband networks, and the advances in “mobile terminal software” — i.e. UI improvements.
In 2007, operators saw an increase in the non-voice service revenues, while in H1 2008 leading mobile operators saw data revenues surpassing 40% growth when compared to the same period of last year.
Informa — and the common sense, we might add — says that the growth in home mobile data traffic will be driven by users initiating longer and richer data sessions through browsing the internet, watching longer and richer video clips, downloading music and video content, exchanging pictures, or using VoIP and on-line chatting…
As always more information is available on Informa’s website.