In the face of the multiple (and increasingly complex) Smartphone launches of late, comes the output from a conference on the future of the mobile phone – and the key requirement: simplicity!
The event was organised by mashup*, a membership-based organisation of executives, entrepreneurs and investors affected by and working within the commercial application of digital technology, products and services.
There was much discussion, and many points put forward and received – but it’s a fascinating conclusion, given where the mobile devices/services ecosystem has been going recently. Of course, simplicity may not necessarily mean the dumbing-down of the diverse range of apps, devices, and services – it may just mean that people want access to potentially complex offerings, but in an intuitive and clear way.
Anyhow, if you’d like to read more on the thoughts of the group, then pop over to the mashup* site, here.
[Via: mobilemarketingnews.co.uk]