Yep, I voted this one number one in my top three ads – but it seems that the popularity of the Ad has exploded on YouTube! Apparently, it has has 5.5mn hits since it was released last month.
The Ad is part of what I would imagine is a series of ‘Life’s for Sharing’ brand statements from T-Mob – and features a slowly growing amount of dancers who were secreted in the station, and grew and grew (pre-arranged) as time went on. Seriously, if you haven’t seen it, you should do! Check it out here.
According to Mobiletoday.co.uk:
T-Mobile claimed that the ad is the most viewed sponsored channel of all time in the UK, and 25th in the world. The three-minute advert, which was created by advertising agency Saatchi & Saatchi, was first aired in full during Big Brother on 16 January and took up the entire commercial break.
So again, check the Ad out – it’s really quite heart-warming 🙂