Good Technology has announced it has acquired Intercasting Corporation. As you might or might not be aware, Good are most well-known for push solutions, and Intercasting for mobile social networking – so there’s potentially a very interesting fit.
Good’s patented underlying technology is the cornerstone of the enterprise and consumer mobile email industry, offering the most versatile and open real-time synchronization platform for a broad range of applications, including innovative collaboration and social networking solutions. Intercasting’s technology and award winning ANTHEM platform, coupled with Good’s Good for You™ solution, enables Good to extend its reach beyond the smartphone market and into the billion-plus feature phone market.
Intercasting brings together an entire communication ecosystem comprised of social networks, email services, instant messaging providers, content providers, application developers, mobile operators, and device manufacturers. The result is an advanced communication service platform that delivers the highest-quality communication experience to mobile users.
The flexibility of the ANTHEM technology means in-demand services like email, IM, and social networking can now be integrated into native device functionality, enabling next-generation services such as network address books, app stores, and integration into an active user interface. Mobile operators and device manufacturers maintain relevance by having a single connection point to provide their consumers a robust, integrated communication experience.
So there it is – looks like a neat combinations of solutions – both social networking on the mobile, and push solutions, are buzzwords of the moment. The key now is going to be integrating these seamlessly, and deploying them on a critical mass of handsets. “Good luck” (no pun intended) I say, I’ll certainly be watching how they get on.