Do you need to know what the weather is like constantly? Or, do you simply enjoy checking the forecast to help plan activities for the days ahead? No matter the case, you may want to check out the next gen mobile website just launched by the folks at The Weather Channel Interactive. Their new ‘3.0’ website features animated radar weather maps, enhanced current conditions pages, plus many customization options to help you tailor your homepage to your needs.
Of course, you can still use the site to check local video forecasts, weather maps, alerts and more… None of that good stuff has disappeared!
THE WEATHER CHANNEL INTERACTIVE LAUNCHES NEXT GENERATION MOBILE WEB SITE
Leading Mobile Content Provider Offers Customizable Interface and New Content on weather.com Mobile Site
ATLANTA (June 8, 2009) – The Weather Channel Interactive (TWCi) today announced the launch of the newest version of its weather.com Mobile Web site. The highly anticipated Mobile Web 3.0 site features animated radar weather maps and enhanced current conditions pages to help consumers keep up with the weather forecasts most relevant to them. Available at www.weather.com for iPhone, iTouch, G1,G2, and Pre devices, the site includes a customizable interface and new content and is one of the most comprehensive and user-friendly mobile Web sites available today.
Users of the new weather.com for mobile now have the option of tailoring their homepage to prominently feature weather content that best fits their lifestyle, such as airport delays, current conditions, severe weather alerts, school day forecast and pollen activity. Enhanced future forecasts are available in hourly, 36-hour, 10-day, school day and weekend reports. The site offers fresh content on its Pets section, with pet-specific data such as overnight low, pet comfort index, and mosquito activity; its Green Living section, which provides daily conservation tips; and its photo galleries.
The most popular features from the earlier version have been preserved and enhanced for the new Mobile Web 3.0, including local video forecasts, local and national weather maps, severe weather alerts, and the Hurricane Central section.
“Based on customer feedback and advanced research, the newest version of our Mobile Web site is one of the most advanced sites available,” said Cameron Clayton, vice president of mobile at TWCi. “Allowing customers to personalize the site to best fit their weather needs gives them instant access to the relevant and accurate weather information they are most interested in.”
The Weather Channel Mobile is the number one content provider on the mobile Web and is consistently one of the top five mobile Web sites in the United States. It offers advertisers a great opportunity to reach active engaged users with unique ad products that include geo-targeted and weather triggered ads. For more information, visit www.weather.com/mobile.