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Videos: HTC Hero viral ads are full of parkour brilliance, and minimal HTC product placement

July 16, 2009 by Stefan Constantinescu - 2 Comments

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Parkour, for the uninitiated, is the art of running around a city, jumping off roof tops, ledges, and other acts of incredible acrobatics, while wearing no safety equipment. It’s been used to make commercials before, but not like this. In “Street Hero” you see two videos: one with a guy who has an HTC Hero strapped to his head performing parkour, the other is the video that was shot on the HTC Hero strapped to his head. Both videos direct you to go to myspace.com/streetheroes at the end. I enjoyed both of them. Still waiting to hear back from HTC about the review unit I asked them for … wink wink:

[Hat tip to @mobile_divide]

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