Simple Mobile is rolling out a $60 monthly plan that offers users unlimited voice, data and text messages without a long-term contract.
The company is a mobile virtual network operator, as it uses T-Mobile’s network to offer its wireless services. It has a bring-your-own-phone approach, so nearly any unlocked GSM handset from Research In Motion, Motorola, or any other handset maker will work. The company does offer 3G services but only devices that can utilize the 1700/2100 AWS bands will be able to surf at 3G speeds.
Simple Mobile also offers a $40 monthly plan for unlimited talk and text and a $50 plan that includes unlimited talk, text and 100 MB of data.
“We’re offering service on a level that today’s sophisticated wireless users demand, but at a much lower price,” Richard Wong, Simple Mobile VP of strategic alliance, said in a prepared statement. “There are a lot of people asking how Simple Mobile has made such a major impact in the unlimited segment in such a short period of time, well here’s the answer; we get the customer, and the customer gets us. Simple.”
I remember talking to Simple Mobile at CTIA earlier this year (that’s where the photo above comes from) and the company has an interesting approach to the cell phone game. The side of the road is littered with MVNO like Helio, ESPN Mobile, and Amp’d Mobile but Simple Mobile is trying to avoid these pitfalls by not jumping into the handset part of the business. The company only sells the SIM cards, which helps it reduce overhead, as well as easily get in to multiple cell phone stores around the country.
The prepaid market is getting intense though, as companies like Boost Mobile offer similar unlimited plans for $50 a month and MetroPCS is steadily becoming a force in the industry. Neither company offers the handset flexibility of Simple Mobile though, so it will be interesting to see how the battle plays out.
So, um, it’s Friday and we thought we could share some more information about Simple Mobile by showing you its booth at CTIA. Check out the full photo gallery after the jump!
[Via Simple Mobile]