A few more details about Apple’s iTunes in the cloud may have emerged today, as a report suggests it will offer wireless syncing and streaming multimedia content from Apple and your home computer.
The latest report comes from unnamed sources over at BGR and it said the Apple iTunes service will focus on:
1. Streaming music and movies from Apple’s servers to your computers, devices, etc.
2. Streaming music and movies from your home computers to your other computers, remote devices, etc.
3. Wireless iTunes syncing with devices
The move will make it a lot easier for you to handle the relatively limited amount of on-board storage on a device because you’ll have a digital locker wherever you have Internet access. This could become especially important because the iPhone 4 is capable of recording HD video, which should eat up a good chunk of memory.
It’s also something that Apple iTunes has to do, as we are stepping into a cloud-centric future where all these mobile devices become capable terminals to the cloud. What’s more, Apple’s mobile rivals are already moving into position to capitalize on Apple’s cloud shortcomings.
Google took a few cracks at Apple during its last conference (something along the lines of, “We discovered this thing called the Internet”) and it is prepping some Android upgrades. You’ll soon be able to push apps from a desktop to your phone and even stream your home music collection. Google is also supposed to launch a music purchasing service in the near future, too.
Don’t count out old Microsoft in this race because the software giant has an intriguing mix of assets. It has the infrastructure for good cloud services (the now-defunct Kin phones show this) and it has various multimedia content with its Zune store. It just needs to capture a large installed base with the upcoming Windows Phone 7 to put everything together.
Still no definite word on when we can expect streaming Apple iTunes, but look for it in the Fall when the iPod lineup gets refreshed.