EA has finally figured it out – there’s money to be made from the Android smartphone users. Speaking at the Deutsche Bank 2010 Technology Conference, Eric Brown (the gaming giant’s CFO) praised Google’s mobile platform. He said: “There’s a lot to happen in the future in Android, and we’re trying to position our mobile business to take advantage of that trend.”
Mr. Brown went on citing numbers – Android is expected to grab 25% of the smartphone market by 2014, compared to Apple’s 11%. “I think the next big positive wave to push better growth in mobile will be the deployment of an App Store equivalent for the Android operating system,” he added.
Finally, he commented on the growing smartphone adoption among consumers, comparing it to the PlayStation evolution – it’s “like going through a PS2 to PS3 transition.”
I’m not sure I agree with that though, as PS2 was the super-popular mass-market device, whereas its successor was overpriced and still can’t come close PS2’s numbers. But alas, EA is committing to Android and that’s good news! 🙂