Samsung Apps operator billing launched in 11 countries

Samsung has announced operator billing for Samsung Apps in 11 countries, including Germany, Austria, Denmark, Finland, Norway, Sweden, Ukraine, Vietnam, India, Thailand and Indonesia. Up until this point users had to use their credit or prepaid cards, or cyber cash to pay for mobile apps. The idea is to make it easier for users to get apps, while at the same time making it profitable for carriers to push apps to their customers. At the same time, Samsung hopes operator billing will reduce security concerns users may have when entering their credit card information.

To promote the new billing system, the Korean company has come up with Buy Hot Apps, Get Cool Gadgets promotion, offering Samsung Wave users who purchase apps a chance to win various prizes.

I’m a big believer in operator billing, especially in the emerging markets where most people don’t have Internet-enabled credit cards. What do you think? Don’t hesitate to drop your two cents in the comments form below…

[Via: SamsungHub]

  • Operator billing is the foundation of m-commerce and m-payments. I for one believe once it is more widely adopted for buying device content (apps etc), paying for physical goods will not be far behind. Although there are clearly complications regarding infrastructure and relationships (operator, retailer, bank etc), it is such an obvious and natural step for the key stakeholders to work together to make this a ubiquitous reality.

    As the Android market is showing, with a more complicated checkout system, users will simply not buy content. Give them one click purchase, or the chance to stick it on their bill, and they will flock to use it.

    Now if only the UK would sharpen its game up…

  • Kiruba

    Do you know if this a direct deal between Operators and Samsung ?

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