According to a new report from Juniper Research, the continuing increase in smartphone adoption and the rise of geosocial networking will push the number of mobile social media users from 650 million this year to 1.3 billion by 2016.
The report found that integration of social, local and mobile experiences is driving the geosocial phenomena. People want to find out not only what their friends are doing, but also their location and other available activities in the area.
The mobile dating market is also embracing geosocial, particular among younger demographics, and this market is expected to be worth $2.3 billion by 2016, up from $1 billion this year.
Other findings from the report include:
- Spend on advertising targeted at tablets is expected to account for almost half of total mobile social media advertising spend by 2016.
- On a regional basis, Far East & China will continue to account for the lion’s share of mobile social media revenues, followed by North America.
And you can get additional information from Juniper’s website.