LG and PRADA hired actor Edward Norton and Ukrainian/Canadian model Daria Werbowy as the faces of the global advertising campaign to launch the PRADA phone by LG 3.0.
According to the official press release, both Norton and Werbowy “embody the core values behind the PRADA phone by LG 3.0” – stylish looks and smart functionality. Moreover, both are stars who have excelled in their fields and represent the “ethos of style and substance;” while Norton is an Academy Award-nominated actor, Werbowy holds the record for opening and closing the most catwalk shows in one season, as well as being one of the top earning models of recent years.
Again, the LG Prada 3.0’s specs include a dual-core 1GHz processor, 4.3-inch touchscreen, HSPA and Wi-Fi connectivity, dual cameras, GPS, Bluetooth and so on. The device is 8.5mm thick, boasting PRADA’s signature Saffiano pattern to the back.
Alongside the phone, users will have access to a full line of PRADA phone accessories such as a PRADA branded cradle, “stylish pouches” and Bluetooth ear set.