CoxReps-owned Cox Digital Solutions launched its first mobile offering, CDS Mobile, which will “connect national brands to local audiences” among quality local media and vertical content sites, in any market nationwide.
Right from the bat, the new company has partnered with the nation’s leading newspapers, TV stations, and radio sites, as well as a number of vertical content sites among more than 20 categories that are geo-targeted to match an advertiser’s specific target market. The technology behind CDS Mobile enables advertisers to deliver highly targeted campaigns using geo-fencing, latitude/longitude, radius, device, carrier and time of day.
As the division of a company with a long history in reaching local audiences, CDS Mobile hopes to use this expertise in selling and executing digital media campaigns on a national level…
Another player in the ever-competitive mobile ad market certainly can’t hurt advertisers, quite the contrary. We’ll see where this goes…