Apple has released a new advertisement for its iPhone 5, which focuses not on apps, playing games or sharing photos, but rather the feature that got Apple into the iPhone business in the first place; music. The simple and quite elegant commercial focuses on the solo act of jamming out, reminding us of a time when smartphones were still in the realm of science fiction. Apple revolutionized portable music when it released its iPods in the early 2000’s, and has no doubt made a huge impact on the smartphone scene after releasing the first iPhone.
In the age of smartphone advertisements that focus on the bevy of features devices offer, Apple’s ad is a breath of fresh air, and sticks to their advertising aesthetics that have made them so popular over the years. The new commercial is similar to one that Apple released last month, which focused on the iPhone 5’s camera experience.