T-Mobile Unveils Bold Tablet Focused Un-Carrier Move; iPad Air For $0 Down, $26 A Month

T-Mobile has unveiled another step in their Un-carrier strategy, revealing a tablet focused move designed to connect more tablet customers to its network.

T-Mobile will be offering affordable data rates for tablet customers, as well as a $0 down tablet purchase program. T-Mobile is also offering a tablet trade-in plan, so customers can bring in those outdated WiFi only tablets and receive credit twords a shiny new iPad Air or other tablet model.

T-Mobile is offering a free 200MB for all tablet customers for life, and can add more 4G LTE data in 2GB increments for $10 more per month. Weekly or daily passes are also available, with the $5 daily pass providing 500MB of 4G LTE data, and a weekly pass with 1GB of data for $10.

As for devices, T-Mobile will be offering a bevy of devices such as both of the new iPads, the iPad mini with retina display and the iPad Air. The plans will be available on November 1st.

Press release follows below.

T-Mobile Un-leashes iPad Air Nov. 1
Starting at $0 Down – with Free Data for Life

iPad customers to enjoy a more mobile, connected life with free data every month on its nationwide 4G LTE network for as long they own their device

Entire iPad line-up at T-Mobile starts at incredible introductory price of $0 down

Revolutionary Simple Choice plan enables iPad customers to enjoy unlimited data worldwide – at no extra charge

BELLEVUE, Wash. — Oct. 23, 2013 — T-Mobile US, Inc. (NYSE: TMUS), America’s new No. 1 choice in wireless, today announced its latest Un-carrier move – an incredible offer to help iPad customers enjoy an even more mobile, connected life.

T-Mobile will offer iPad Air and iPad mini, both with Wi-Fi + Cellular, starting Nov. 1 and iPad mini with Retina display with Wi-Fi + Cellular later in November. When T-Mobile’s iPad line-up hits online and participating retail stores, the company will offer the revolutionary tablets starting at $0 down for qualified customers. And every T-Mobile iPad user will receive 200 MB of free 4G LTE data every month for as long as they own their iPad, even if they aren’t yet a T-Mobile customer.

“When you buy a product as amazing as iPad, you should be able to connect when and where you want, simply and affordably,” said John Legere, president and CEO of T-Mobile. “By offering free data for life with incredible upfront pricing, T-Mobile is un-leashing customers to fully enjoy iPad as it was meant to be enjoyed – mobile and connected.”

Customers wanting more data can choose from a range of simple, affordable and flexible options – with no annual service contracts, no data overages and a blazing-fast nationwide 4G LTE network. T-Mobile offers daily, weekly and monthly options for adding 4G LTE data. For T-Mobile voice customers, ‘always-on’ iPad plans start at just $10 a month for unlimited data including 500 MB of 4G LTE data each month. Customers can add even more 4G LTE data in 2 GB increments for just $10 more per month. For customers who would rather have the flexibility of on-demand data, T-Mobile offers daily and weekly passes. Daily passes include unlimited data with 500 MB of 4G LTE data starting at just $5. The weekly passes include unlimited data with 1 GB of 4G LTE data for $10. No caps. No overages. Just simple value.

Less than two weeks ago, T-Mobile again upended the wireless industry by expanding the home data coverage for Simple Choice customers to include more than 100 countries, at no extra charge. Postpaid customers who add a monthly Simple Choice iPad plan automatically get unlimited data in more than 100 Simple Global countries worldwide, at no extra charge.

iPad Air features a stunning 9.7-inch Retina display in a new thinner and lighter design. Precision-engineered to weigh just one pound, iPad Air is 20 percent thinner and 28 percent lighter than the fourth generation iPad, and with a narrower bezel the borders of iPad Air are dramatically thinner—making content even more immersive. iPad mini with Retina display brings all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in the same amazingly thin and light design. The new iPads feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded LTE cellular connectivity, and the newly-designed iOS 7 featuring hundreds of great new features.

T-Mobile will offer iPad Air starting at an introductory price of $0 down with 24 equal monthly payments of $26.25* for the 16 GB model; iPad mini with Retina display starting at an introductory price of $0 down with 24 equal monthly payments of $22.08* for the 16 GB model; and iPad mini starting at an introductory price of $0 down with 24 equal monthly payments of $17.91* for the 16 GB model (plus taxes & fees). T-Mobile will also offer a program enabling customers to make their new iPad even more affordable by applying the trade-in value of an eligible tablet, even if that old tablet is Wi-Fi only.

For more information on available data plans and pricing, please visit www.t-mobile.com.

Additional Pricing and Availability Information:

T-Mobile will offer iPad Air at an introductory price of $99.99 down for the 32 GB model and $199.99 down for the 64 GB model, each with equal monthly payments of $26.25*. iPad mini with Retina display will be available at an introductory price of $99.99 down for the 32 GB model and $199.99 down for the 64 GB model, each with equal monthly payments of $22.08*. iPad Air and iPad mini will be available on Nov. 1, and iPad mini with Retina display will be available later in November.

About T-Mobile US, Inc.:
As America’s Un-carrier, T-Mobile US, Inc. (NYSE: “TMUS”) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company’s advanced nationwide 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 44 million wireless subscribers and provides products and services through 70,000 points of distribution. For more information, please visit http://www.t-mobile.com.

#1 choice in wireless based on T-Mobile’s net postpaid phone subscriber additions vs. those of the other major national carriers in Q2 2013.

Free data every 30 days with qualifying Mobile Internet account on eligible device. No roaming. Coverage not available in some areas; see www.T-Mobile.com. Get trade-in program details at your participating T-Mobile store. Simple Choice global data feature’s home data coverage is the area where customers receive data services included in their plan.

* If you cancel wireless service, remaining balance on device becomes due. Total for iPad Air 16 GB $630.00, 32 GB $729.99, 64 GB $829.99; total for iPad mini with Retina display 16 GB $529.92, 32 GB $629.91, 64 GB $729.91; total for iPad mini 16 GB $429.99. 0% APR O.A.C. for well-qualified buyers.

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