Yesterday, the media reported that Facebook’s CEO met with Samsung’s top executives, including the company’s vice chairman Lee Jay-yong, Sheryl Sandberg, as well as Shin Jong-kyun, head of mobile at Samsung. That, obviously, prompted another slew of rumors that we’ll be seeing another Facebook phone, this time coming to the market with the help of Samsung.
Today, however, we’re hearing that the two giants had a different agenda, one that makes more sense. According to The Korea Times, Zuckerberg’s visit to Korea was related to VR (virtual reality) devices. The paper says that Samsung may be working on “VR-embedded devices from Facebook’s designs, software drawing and content.”
Facebook owns the VR tech firm Oculus, which teamed-up with Samsung over its Gear VR headset. The social network obviously wants to use the same technology to bring Facebook content and services to new places. While we’re not sure how this ends up looking in an end-user product, we do think these two companies will play a crucial role in any future tech development (along with Google and Apple, of course). So yes, we’re looking forward to see how Samsung integrates Facebook’s content in its Gear VR.
And that’s just the first step. Going forward, we would expect that the “Facebook experience” is integrated across different VR devices, not just those made by the Korean company, literally adding a new dimension to cyber-schmoozing. We’ll see where that goes…