According to a new report published by eMarketer, advertisers will spend close to $1.23 billion on mobile campaigns in 2011, up from $743 million last year. What’s more, the amount companies spend to reach consumers on the go is expected to hit $4.4 billion per year by 2015. Needless to say, we have increased smartphone adoption and surging mobile web access to thank for this phenomenal growth.
Messaging-based ads will remain the most used tool for mobile ad campaigns, representing 36.1% ($442.6 million) of all the spending this year. Starting from 2012, banners and rich media ads will pull even with search, with each accounting for 33% percent of spending (or $594.8 million), while messaging will slip to 28.2%. By 2015, search will lead with 40.2% of mobile ad spending, followed by banners/rich media (36.4%), messaging (14.4%) and video (9%).
Mobile video ads are the fastest-growing segment which is understandable considering it comes from the smallest base. This year, such ads will account for 4.7% of mobile ad spending or $57.6 million…
[Via: FierceMobileContent]