CheckPoints, which is a mobile app/service that engages consumers as they make purchasing decisions in-store, unveiled results of its research into the media consumption of mobile-enabled shoppers. According to their results, shoppers are spending more time on mobile than any other source, including traditional online — while spending over 8 times more on their phones than in print.
In a survey of 6,000 app users conducted between November and October 2011, respondents said they spent an average of 16.9 hours per week on their mobile devices. In comparison, users said they use their desktop/laptop computers for an average of 16.2 hours per week versus 12.5 hours watching TV, 6.25 hours listening to the radio, and 1.9 hours per week reading newspapers and magazines.
In total, mobile consumers are spending 33.1 hours online combined with their mobile devices and computers, which is nearly three times more than TV watching time. As a reference point, last year Forrester found that U.S. consumers were going online as much as watching TV…