Following on from the story I recently wrote about Mobile Broadband being free by 2009, another report (from Berg Insight) has stated that European Mobile broadband usage will reach 49 million people by 2013. Inclusion in Laptops (and I presume sub-notebooks and suchlike) will fuel growth, meaning the gradual inclusion of 3.5G (HSPA) and 4G…
UK OpCos refuse to charge to take calls
I am sure you might be wondering (maybe in fact you know) who this woman is? Well, this is European Commissioner Viviane Reding, who recently commented (during an interview with the FT) that she would not oppose MNOs that wanted to charge users to terminate calls – potentially paving the way for UK OpCos at…
Bluepod Media Solution is out there, sending stuff…
Picking up on my previous post about Bluetooth marketing for Pot Noodle, I wanted to just quickly cover off the company that are involved in that promotion. If you’ve been to a Vue Cinema in the UK, and have Bluetooth turned on, chances are you have been sent something by these guys! Bluepod Media have…
Pot Noodle Moobile!
Unilever has created a .mobi site for its cheekily-advertised Pot Noodle snacks! AKQA Mobile (the Mobile Marketing Agency, who I’ve been a lot about recently) have created the site, which provides some branded entertainment for visitors – such as ringtones and competitions. The site is partnered with the The Sun newspaper, and Bluepod Bluetooth outposts…
Sega and Glu do Beijing Olympics Game
Glu and SEGA Europe are partnering to publish Beijing 2008™– The Official Mobile Phone Game of the Olympic Games and Sonic at the Olympic Games™ throughout EMEA, Australia and New Zealand. The game will be developed by SEGA, and feature four events. Coooool, this could be a button-mash frenzy! Anyone remember the really old Olympic…
EA wants to do Moby game subscriptions again…
EA VP of European publishing, Javier Ferreira, believes that subscription models can work for mobile games and help drives sales…. For the UK I am not so sure – as The Inquirer neatly points out, the whole pullava regarding Mr C. Frog and his irritating ringtone really did alientate end-users as regards paying subscriptions for…
Skype passes ultimate mobility test
… or at least that’s what they were saying to me when they sent me an email on Tuesday. Reading on, the story was about the Skype Nomad, a girl called Rebecca from Oz, who has been travelling around (the world), and finding out how easy it is to use Skype. So really the mobility…
Player X to bring ‘Love Guru’ to Mobile gaming…
Player X are going to be bringing us the mobile game of the new Mike Myers vee-hicle called “The Love Guru”. From the looks of things we could be on to a good one here, as it’s not going to be a standard-fare platformer/shooter, but rather a series of mini-games where players have to pass…
Survey shows barriers to UK Mobile video and TV consumption
QuickPlay Media has revealed the results of an independent survey focused on mobile TV and video consumption in the UK. The research found that there are several barriers preventing people from consuming TV and video content on their mobile phones, including a lack of awareness of the mobile TV and video services offered (44%) and…
Saucy SMS sending sees Scots slide in to slammer!
The Register is reporting on a new Sexual Offences Bill just published in Scotland, which means that people can face up to 10 YEARS in jail for sending SMS/MMS/emails with (inappropriate) sexual content… The offence will be committed if someone sends an unsolicited text message to someone else which a court finds was designed to…