Nokia is apparently going to open a series of “Ad Labs”, to train traditional ad agency staff in the ways of mobile advertising – hopefully catalysing the relatively dormant sector. The Labs will open initially in those boltholes of Advertising, London, and Boston. Obviously we know that Nokia acquirted Enpocket last year to further it’s…
Brylcreem goes Mobile via Blyk…
MobiAd News has got a great analysis of a recent campaign that Brylcreem (the mens hair product company) ran via the Ad-funded Mobile network, Blyk. I’ve included some highlights here, but the full detail can be found here. This was Brylcreem’s first campaign on Mobile, and so Blyk were used as both the strategy and…
Orange using wind to power Moby-recharging at Glasto
I thought this might be a story about feeding each of the Glastonbury revellers a can of beans and then collecting the resulting methane, but it appears not….. Orange is apparently going to use a 7 metre wind turbine to power (recharge) mobile phones during Glastonbury this year! Users will be able to connect…
NIKE PhotoiD customises your trainers with Mobile imaging!
People who like Nike trainers, and Mobile devices are probably going to like this story….. Thanks to a new pan-European mobile marketing campaign, fans of the popular sportswear company will now be able to create their own colour-customised trainers, based on pics they take on their Mobiles. The new service is called Nike PhotoiD. The…
UK: Met Office repositions as Mobile Content Provider
The Met Office (UK weather forecasting organisation) is, according to the FT, going to “reposition” itself as a content provider this week, covering multiple digital platforms. Whilst the Met Office currently makes good money supplying broadcasters such as BBC and ITV with weather info, the plan is to produce new multimedia packages for web, mobile,…
Gigabyte t600 (DVB-T Mobile TV) review
The Unwired has got a really nice, detailed review on the Gigabyte t600 device, which was been mentioned on IntoMobile a few times now. Whilst not having UMTS or GPS (which we are coming to expect as standard on high-end smartphones now), it does have a fully functional DVB-T tuner…. DVB-T I hear you say?…
Shoes that detect WiFi?
“A Step in the Right Direction” is apparently the name of a new prototype shoe that could detect WiFi hot-spots where the users are walking. The shoes have a full tower PC in the platform heel integrated electronics, including a pressure sensor in the sole to start scans, LED indicators in the top, and presumably…
Neat little gadget for portable video viewing – FOZI Tripod
Here at IntoMobile Towers we often get contacted about new applications, services, and content – so it’s nice to see a tangible, real-world gadget for a change! Timetale’s FOZI Tripod is (in case you haven’t guessed) a collapsible, portable, mini-stand for propping up objects such as your iPhone or camera: One of those neat-little solutions…
O2 updates it’s broadband router
Whilst browsing the local shopping centre recently, I noticed in the O2 shop that the hardware design of their router has changed. Rather than being a matt-black unit, it’s now a slightly smaller, white/clear plastic design. Both the old and new routers are based on products from Thomson – the Speedtouch 780WL and Speedtouch TG585,…
Blockbusters: Football Edition, now on Mobile
I feel this might be one that will ring a bell more with the UK audience than any other country (of course, I might be wrong), but no doubt you will all be glad to know that Player X’s “Blockbusters: Football Edition” is now available to download on (hopefully) your nearest Operator Portal. Taking the…