According to ABI Research’s latest report, smartphones and connected computing devices (i.e. laptops, netbooks, smartbooks and media tablets) will generate more than 87% of total mobile network data traffic for U.S. operators over the next five years. Other findings from the report include: Smartphone traffic was the share leader in 2009. However that is set…
WDSGlobal: Mobile phone brand loyalty is weak
WDSGlobal is out with a study that shows consumers purchasing decisions of mobile phones are overwhelmingly made on price, not on the product’s brand. Apparently, 49% of consumers cited price to be the most important factor and only 7% based their purchase on the phone brand. Other findings include: Consumers don’t care about the design…
Juniper Research: There will be more than 100 million mobile VoIP users by 2012
In its new study, Juniper Research has found that Mobile VoIP services will develop significantly faster in developed markets due to the direct correlation between 3G roll outs and the uptake of mobile VoIP. According to the research company, this is despite the fact that mVoIP traffic volumes may eventually be higher in developing countries.…
ABI Research: 27% of U.S. mobile web users have clicked on mobile ads
ABI Research run a consumer survey among a thousand people in February 2010 and has found that 27% of mobile phone users accessing the mobile Internet have clicked on a mobile banner ad or text link. In comparison, more than a year ago, in December 2008, that number was lower – 21%. Other highlights from…
Android to Thank for Amazon Music Store Growth?
NPD has recently released some numbers about online music sales, which predictably showed iTunes at the top (69.9%), but progress has been flat, while the Amazon DRM-free MP3 store has tripled its market share (4% to 12%) since 2008. Fortune posits that Amazon MP3’s prominent placement on Android, and Google’s exemplary progress over the last…
ABI Research: Mobile marketing CAGR at least 40% to 2015
Last year, well under half a billion dollars were spent on mobile marketing and advertising. Over the five years to the end of 2015, ABI Research expects that expenditure will grow at a compound annual rate (CAGR) of more than 40%. According to mobile marketing strategies practice director Neil Strother, when compared to campaigns in…
FCC Report Says U.S. Wireless Competition Lacking
The FCC has completed an annual review that concluded U.S. wireless competition is in decline. Sure, investment in infrastructure has continued despite the recession, but as a percentage of overall revenue, carriers spent 6% less on upgrades in 2008 since 2005 – we can only assume the trend has continued two years later. Since 2003,…
iPad demand still strong – Apple stores struggling to maintain iPad inventory
Confirming the recent study that had 91% of iPad customers indicating that they are “somewhat” or “highly” satisfied with the Apple tablet, Apple stores around the country are reportedly struggling to keep pace with the incredible demand for iPads. In many of Apple’s retail stores, the iPad is either in very low supply or completely…
Juniper Research: There will be almost 1.5 billion mobile local search users by 2014!
Location-based local search and information services will be used by nearly 1.5 billion mobile users by 2014, according to a new report from Juniper Research. Among the factors that will drive this growth are surge in mobile Internet usage and increased penetration of integrated GPS receivers within mobile phones. Hardware wise, Juniper’s report argues that…
RIM Passes Sony Ericsson, Motorola Shipments in Q1- Research
Gartner has published some of their findings for Q1 2010 mobile shipments by manufacturer, with numbers that line up nicely with IDC’s research for the same period. As you can see, RIM is now firmly planted in the number four spot of all mobile manufacturers worldwide (3.4% market share), a placing agreed upon by two…