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Steve Jobs’ used to have impressive keynotes. I don’t use any Apple products, yet I still downloaded every single talk he gave because there was a lot to learn from him about how he used the English to try and push a product. It used to be we would listen to a speech in anticipation of finding out which one of the thousands of rumours circulating were true, now we listen to his talks with a list of 4 possible things than could happen and when they all end up happening you ask yourself why you even bothered to waste 60 minutes of your life. Apple always had a strict policy to never talk about upcoming products, ever. Today that rule has been broken with these two quotes:
“You can expect a 3G iPhone later next year.”
“We are working on the next iPhone already, the one after that and the one after that.”
Granted anyone who follows technology is going “duh,” what about the people who honestly didn’t know these things? Will they not purchase an iPhone and wait?
[Via: Pocket Lint]
[See Wikipedia for Osborne Effect]
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
