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Sony Ericsson hires Jelena Jankovic for the T650i Precious Gold phone promotion

Categories: Devices, Sony Ericsson
By: , IntoMobile
Monday, March 3rd, 2008 at 8:28 AM

Jelena Jankovic

Sony Ericsson is known to sponsor women’s tennis, and has recently named Maria Sharapova as its first global brand ambassador.

Now they’ve picked even better ranked (No. 4) Jelena Jankovic to help them promote the T650i in Precious Gold. For the occasion the Serbian tennis star was dressed in pink and gold dress to match the phone, and wow, she looked awesome as you can see from this short video from the event.

Let’s hope Sony Ericsson’s next move will involve hiring Ana Ivanovic to promote some other phone. Cyber-shot series seem like a good fit — after all I know many people (ok, I admit I’m one of them) who search her photos on Google… ;)

[Via: Women's Tennis Blog]

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.

  • aphexacid

    HOT. i would so hit it.