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We’ve reported on Omnifone and MusicStation (here and here) before, but apparently it is making more money for operators than traditional full-track download services:
A spokesman for the company said that, in its first nine weeks since the launch, MusicStation generated more annual revenue for one of its network partners than the operator’s own established pay-per-track service.
In the UK, MusicStation is only available on Vodafone – the service costs £1.99/week, and this gives users unlimited access to over 1m tracks from several labels, inlcuding all the majors.
Omnifone has also been branching out in to handset preloads, recently signing a deal with LG. Much like some other handset vendors strategies, users will get the service for free, and only pay for the download charges.
[Via: MobileToday.co.uk]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
