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Chicago Tribune has recently announced the launch of mobile job classified ad service, hence committing itself to grow in the “multiplatform media world.”
The so called “QuickText” allows job seekers who text a unique WEB ID to a specific number to instantly receive a detailed job listing on their mobile device. The service debuted in conjunction with the printed job listings within the Chicago Tribune’s Tuesday Business section and RedEye, Chicago’s free daily newspaper.
According to Chicago Tribune’s director of recruitment advertising Ellen Glassberg, this program bridges the gap between print and mobile media. “Readers want immediate information but don’t always have immediate access to a computer. QuickText serves job seekers by sending them listings when, where and how they want them, which we find increasingly includes mobile devices,” she added.
Later in the year, Chicago Tribune will launch a similar program for new and used car listings, as well as the one for real estate listings.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
