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Motorola has launched a new mobile phone called AURA in an effort to grab a piece of the luxury handset market and compete with likes of Vertu and Mobiado. According to Motorola’s website, the expensive device combines “superb craftsmanship and a distinctive interface” and delivers “a sensory experience that is second to none for those with refined tastes.” To put it in other words, with the AURA users should expect such things as:
- World’s first 16 million color, circular display with 300 dpi resolution
- Scratch-resistant 62 carat lens
- Stainless steel housing with chemically etched textures and patterns
- Swiss-made main bearing, which serves as the foundation allowing the blade to rotate with seamless precision
- Custom-engineered rotating mechanism which has 130 precision ball bearings that drive the assisted-opening blade
- Gears composed of Rockwell 50-55 hardened steel, protected with the same coating used in high-performance racing engines
- In total, 700+ individual components comprised of features including up-scaled, nickel-chrome-plated exposed screws
- Mirror polish finish with PVD coating, the same used when making luxury watches
- Aluminum keypad
As for the technical specs, the quad-band GSM/GPRS/EDGE (850/900/1800/1900 MHz) Motorola AURA packs a 2 megapixel camera, stereo Bluetooth support, web browser, CrystalTalk Technology, 2GB of internal memory, media player. There’s no 3G radio on board, though I doubt the lack of it will mean much for the uber-rich folks who buy these kind of phones.
The AURA costs $2,000 and will start shipping on December 4th. In the meantime, Motorola has started accepting pre-orders.
[Via: PhoneArena]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
