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ABI Research (via an article on Mobile Europe) is saying that memory cards deliver the greatest revenue of all accessories – more so than even chargers and batteries.
Of course the reasons are not hard to fathom – most devices are media-centric these days, with media such as images, video and audio filling up peoples’ handset memory – in comes the card!
Apparently memory cards also deliver the best revenue return too – which is interesting, as the prices have dropped through the floor in recent months.
Interestingly, a comment is also made about the low-capacity cards that handset manufacturers also ship – personally I think that some of the sizes of these cards (256MB for example) are quite ridiculous, and they’d be better having no card and a cheaper device. But in the complex device economics and subsidy situation that exists between Operators and Vendors, this may never happen.
[Via: Mobile Europe / Image via: Sandisk]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
