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U2′s upcoming world tour for the album, ‘No Line on the Horizon’ is being sponsored by the one-and-only BlackBerry. While no financial details have been specified, one has to assume title sponsorship of a U2 world tour doesn’t come cheap… Thankfully RIM has a few dollars to spend.
Band manager for U2 Paul McGuinness said in a statement that the new partnership with RIM ‘marks the first stage of a relationship … that we expect will lead to new and innovative ways to enhance the mobile music experience on the BlackBerry platform for U2 fans. We look forward to sharing more details as the relationship unfolds.’
I’m getting visions of U2 in BlackBerry commercials… BlackBerry devices preloaded with U2 music and videos… and even U2 apps in the upcoming BlackBerry App World.
The tour will feature a 360-degree stadium design which allows spectators a great view of the show from any angle. U2 will open the first show June 30th in Barcelona. Should be a good show.
[Via: MediaPost and FinancialPost]
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James Falconer
James was born and raised in Winnipeg, Canada. Almost 15 years ago he started out in the 'real world' as a web and graphic designer. Through the years he has finely tuned his skills in SEO, internet marketing, conversion strategy, and project management. To date, he runs his own successful consulting business where he advises companies all over the globe. A co-founder of www.crackberry.com, and sole proprietor of www.mactropolis.com, James in recent years has become very active in the tech blogosphere. Online community building and strategy is fast becoming one of his passions. Watch for James' no frills attitude, unique perspective and to-the-point comments here on IntoMobile!
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