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Ericsson and CNN have conducted a consumer “behaviour study” (whatever one of them is….), which shows that top execs are accessing content more and more whilst on the move, and sharing UGC (user-generated content).
Interestingly, the survey showed that 56% of people with mobile InterWeb access use it whilst on the move. 73% apparently share UGC video content, with a high proportion of older users in there too! Obviously for CNN this is a big thing because the face and shape of news is changing, and it’s more important than ever to understand the trends of potential ‘citizen journalists’.
In further waves of the stat attack, it was found that 23% of respondents have increased their viewing of content on Mobile devices in the last few years, and there was clear indications of what type of content – a genre that is increasingly being called “catch-up TV” (the stuff you might have missed whilst out and about!). For those catching up on TV on a non-traditional telly-viewer, the broadcaster websites is apparently the most commonly browsed-to destinations (big shout outs to sites like CNN and BBC I’d expect there….!).
Overall then, some interesting trends being drawn out – particularly for me the fact that broadcaster sites are so popular is a fascinating one – meaning that despite many industry commentator criticisms, they are shifting their modes of operation to include new viewing types. They’ve just got to keep that ball rolling the Mobile space now! 
[Via: Cellular News]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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Megan
