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Nokia announced that it has begun working with Tim Kring, creator and executive producer of HEROES, to develop “innovative, new content for the Ovi Store.” As part of the deal, the Finnish giant has signed on as a “strategic partner and technology enabler” for a project created by Kring – codenamed TEVA. We don’t know much about TEVA at this stage except this: “The multi platform narrative will be an immersive experience with elements of individual action and group participation.”
On its side, Kring will be utilizing the Ovi Store as an initial channel, and the two parties will launch the first mobile phase of the project in the Summer of ’09 and rolled out regionally.
Commenting on the announcement, Nokia Services’ Tero Ojanperä said: “Tim Kring is a Hollywood visionary and masterful storyteller who truly understands that the reach of the Ovi Store is a powerful way for millions of people around the world to experience the new forms of entertainment he is seeking to create.”
Those not familiar should know that Nokia will officially open Ovi Store in May.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
