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If there’s one thing David Beckham does well, it’s posing for Motorola’s mobile phone ads. That and playing football, we suppose. This time around, David Beckham is working with Motorola to sell the $2,000 Motorola AURA. The high-end Motorola AURA handset has been available since the end of last year, but we can’t imagine that Motorola has sold many of these four-figure mobile phones. Of course, that may all change, now that Beckham has officially endorsed the AURA.
The new advertising campaign, entitled “The AURA of David Beckham” (get it?), will be hitting European airwaves sometime during the end of April. In it, we see a cyborged-out David Beckham clutching a Motorola AURA as if it were part of his body. Beckham goes on to say that he loves “classic watches, so a phone that exposes its mechanics while also being so stylish is really unique. When you hold it, it feels like you have something really special in your hand.”
We’re not going to be sold on a $2,000 cellphone just because a famous athlete puts their official stamp-of-approval on said handset, but there might just be enough well-heeled (female) Euro-types willing to shell out the bigger bucks to “be like Beckham.”
[Via: UnwiredView]
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
