Disqus
Greystripe — which used to be known for its network of ad-supported apps and games and is now the rich media mobile advertising network — is out with their quarterly Consumer Insights Report. From there we’ve picked a single item that’s of most interest to us – it’s the information on the average usage of iPhone applications.
On average, iPhone applications from Greystripe’s network:
- have an engagement of 9.6 minutes per session of use;
- are accessed 19.9 times over their lifecycle before consumers stop using the app;
- 42% of iPhone app users have a household income of $78,000 or more, while 15% earn $165,000 or more and 44% have children.
- U.S. accounts for 74.8% of traffic followed by Great Britain, Canada, Australia, France, Singapore, Japan, Hong Kong, Mexico and Germany.
- There is an almost even gender split (52% male, 48% female) among Greystripe iPhone users
- 45% of Greystripe iPhone users are between 18 and 34
- 91% of them are involved in their household purchasing decisions
Full Consumer Insight Report from Greystripe is available from this link (PDF).
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
