Disqus
If you are based in the UK and attend the Cinema for viewing of films, you may well be familiar with the hilarious Orange Ads that have been running for some time now – no, I’m not talking about the somewhat lacking ‘Wicked Witch’ skit Ads that are on TV, but the Ads that are created largely to tell the audience to turn off their phones before the film (and jam the Orange logo in peoples’ faces!).
Well now there’s a new one – and it’s not just an Ad, but a whole interactive site too! FINGRZ OF FURY is a cunning play on the classic Martial Arts film “Fists of Fury”, and the Ad stars Juliette Lewis, along with the usual bigwig and sidekick characters we’ve come to know and love 
So if you want to check out the cinema Ad (and you should) you can (a) go to the cinema or (b) click on this link, to go to the interactive site – once you are there, you can check out the other funky media they’ve got on the site, including a ton of 70′s Kung Fu sound effects for all your mouse clicks!
Nice work Orange creatives, I like your style!
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
