Disqus
So, you might have heard that AT&T is suing Verizon for misrepresenting them in the “There’s a Map for that” ads that attack AT&T’s coverage. AT&T tried to “set the record straight“, but Verizon continues to hold firm, and has even gone so far to say that AT&T only launched the lawsuit because “the truth hurts”. Oh, snap. Verizon is refuting the temporary restraining order that AT&T is demanding for the ads, on the basis that AT&T has apparently admitted that the coverage maps used in the ads are entirely accurate, and the comparison Verizon makes is apt. AT&T’s angle is “Verizon has stepped over the line of legitimate comparative advertising,” which sounds really wishy-washy to me. It looks like this whole situation is quickly degenerating to a PR slap-fight, and will probably result in nothing productive in the long run (however entertaining the drama may be).
[via Engadget]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
