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Nokia Ovi Store Stats: Almost half a billion downloads?

Categories: Nokia,
By: , IntoMobile
Thursday, November 19th, 2009 at 7:59 AM

Bill Perry, Senior Services Marketing Manager for Forum Nokia, posted some statistics from the Ovi Store which has now been open for 5 months. The Ovi Store is available on over 100 devices, with users from over 180 different countries, and developers from 65 countries. There are 8 countries that have an Ovi Store in their native language and support operator billing: UK, Spain, France, Germany, Singapore, Australia, Italy and Russia. By the end of Q1 2010, that number should rise to over 20 countries. The top 10 countries accessing the Ovi Store are Egypt, Germany, India, Indonesia, Italy, Spain, Saudi Arabia, Thailand, Russia and the UK. In most of those countries the top 2 devices used to get to the Ovi Store are either the Nokia 5800 or N97. Each registered user downloads an average of 8 pieces of content, and the number of downloads in October compared to September is up by 70%.

Couple that data above with the information Nokia CEO Olli-Pekka Kallasvuo gave during the Q3 2009 financial results conference call held on the 15th of October, where he said:

We grew our active users from 46 million to 61 million.

61 million users x average of 8 pieces of content per user = 488 million downloads?

Why isn’t Bill Perry providing any figures such as number of applications? The media would take that number and compare it to the massive 100,000+ applications in Apple’s App Store and claim Nokia is failing.

Why isn’t Bill Perry providing any figures for the number of downloads? Same reason as above.

[Via: All About Symbian]

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About The Author

Stefan Constantinescu

Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.

  • Murat

    Being available for 100 devices isn’t the same as being installed on 100 devices. I wonder what the real figures are, I’m guessing if they were meaty we’d know about it.

  • Teemu Kurppa

    Half a billion application downloads would be a good number and would definitely be a good signal for developer community: “We are coming after AppStore and we are coming fast”.

    Thus, I find it a bit hard to believe that Ovi has already grown to a lively mobile app store. Is it mostly wallpapers of buxom babes (which was my first impression of Ovi store)? Or does 61 million mean users of Ovi services in general, not just Ovi store? Or am I just in denial ;-)

  • Stefan Constantinescu

    Beats me mate!

  • ScottF

    There isn’t a whole bunch of apps that are useful. But i have downloaded some like a converter app ( Comes with the 5800 but this one is much better looking) Asphalt 4,Shazam, puzzle games, tic tac toe, e-books, translators and a few other games and apps. So it does make sense that they have reached at least 400 million downloads. I feel that the Ovi store should have grown by now.