3UK has launched the first mobile TV subscription video-on-demand (SVOD) service, giving subscribers on-demand access to entire episodes of hit TV shows. The service, called ‘TV on Demand’, is fully managed and powered by Mobix Interactive, now part of On Demand Group, (which in turn is a SeaChange International company).
TV on Demand offers a variety of top-rated television shows (comedy, drama, etc.), and ensures subscribers on any 3 handset can enjoy the new personalised functionality, including play, pause and resume of all programs at anytime. Subscribers will pay either £5 per month or £1.49 per day for unlimited access to all shows in the service. Full content details of the service will be launched shortly.
This is an interesting announcement, given the recent focus by 3UK on mobile broadband – like most mobile multimedia services, it will live or die by the quality of content, and the quality of service.