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3UK has launched the first mobile TV subscription video-on-demand (SVOD) service, giving subscribers on-demand access to entire episodes of hit TV shows. The service, called ‘TV on Demand’, is fully managed and powered by Mobix Interactive, now part of On Demand Group, (which in turn is a SeaChange International company).
TV on Demand offers a variety of top-rated television shows (comedy, drama, etc.), and ensures subscribers on any 3 handset can enjoy the new personalised functionality, including play, pause and resume of all programs at anytime. Subscribers will pay either £5 per month or £1.49 per day for unlimited access to all shows in the service. Full content details of the service will be launched shortly.
This is an interesting announcement, given the recent focus by 3UK on mobile broadband – like most mobile multimedia services, it will live or die by the quality of content, and the quality of service.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
