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Nokia’s Jo Harlow, the new Head of Mobile Phones, revealed yesterday that the company’s 2010 portfolio of smartphones will be half of what it was in 2009. This year Nokia released around 20 smartphones, so half that would mean they’re going to release around 10 smartphones next year.
“In fact we’ve cut the size of our portfolio to roughly half”, she said during Nokia Capital Markets Day. Antti Vasara, Head of Smartphone Research and Development then added: “we’re focuing on quality over quantity”, and regarding the 2010 portfolio he said “we cut down on features, will focus on quality, and really honing in on user experience”.
To listen to the talk yourself, click here and then select the speaker icon to the right of “Jo Harlow & Antti Vasara, Smartphones”. Highly recommended. It’s only 15 minutes long and you really hear her voice crackling under the pressure. It’s one thing to read a press release from Nokia, it’s another to hear how confident their people sound when they deliver the news.
[Hat tip to PhoneScoop for letting me know that Wednesday's presentations were finally posted]
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
